Zuriyat Foods
Case study · E-commerce
Zuriyat Foods e-commerce website with profit and customer reporting
A WooCommerce store built on our in-house component design system, with the reports an owner needs to run a food business on real figures.
- WordPress
- WooCommerce
- PHP
- MySQL
The challenge
What the Zuriyat Foods e-commerce website had to do
Zuriyat Foods is a food brand selling online to customers in Pakistan. The brand needed a Zuriyat Foods e-commerce website that shoppers could trust and the team could run day to day.
Taking orders was only half the job. The owners also wanted to see what products really earned after costs, which cities ordered and whether customers came back, all inside the system that takes the orders.
Product pages also had to be clear to shoppers and to search engines, with genuine reviews visible.
Project goals
- A store built for local shoppers
- A simple, clear checkout
- Profit and costs visible in reports
- Reviews monitored in one place
- Search-friendly product pages
What we built
A store, a reporting layer and the tools that keep the brand visible, all running on one WordPress install.
Customised WooCommerce store
A WordPress and WooCommerce store designed for the local market, with a simplified checkout flow.
Component design system
Built on our in-house component design system, so new pages and sections stay consistent as the site grows.
Profit and cost-of-goods reports
Custom reports that set profit and cost of goods against sales, so margins are clear rather than guessed.
City-wise and repeat-customer reports
See where orders come from and which customers return, straight from the store admin.
Review monitoring
Google and Facebook reviews tracked in one place, so the team can see and respond to feedback.
In-house SEO plugin
A custom plugin that manages titles, descriptions and on-page SEO from code, consistently across products.
SEO and marketingHow we delivered it
We built the foundations first, then added the reporting and growth tools on top.
- 1Brand and discovery
Shaped the brand identity, product presentation and customer journey with the founders.
- 2Design system and store
Built the WooCommerce store from reusable components on our design system.
- 3Reports and monitoring
Added profit, cost, city-wise and repeat-customer reports, plus review monitoring.
- 4Growth and support
Ongoing SEO content, social media and technical maintenance of the store.
Results
What the store gives the business
Zuriyat Foods runs its online sales, product catalogue and reporting from one WooCommerce admin. Profit, cost of goods, city-wise and repeat-customer figures sit next to the orders they come from.
Google and Facebook reviews are monitored in one place, and the SEO plugin keeps on-page optimisation consistent as new products are added. Content in English and Roman Urdu helps local shoppers understand each product.
We still maintain the store and support the brand’s growth through SEO and marketing and social media management.
Outcomes
- Sales and reporting in one system
- Margins visible, not guessed
- Reviews tracked across two platforms
- SEO handled consistently from code
- Store maintained and extended by us
Technology
The stack behind the store
The store runs on WordPress and WooCommerce, with custom PHP plugins for reporting, review monitoring and SEO, backed by a MySQL database.
Front-end sections come from our in-house component design system, written in PHP and JavaScript, and we host and maintain the site. Planning a store of your own? See our web app development service.
Main technologies
- WordPress and WooCommerce
- Custom PHP plugins
- MySQL database
- JavaScript
- In-house component design system
Want a store like this?
Tell us what you sell and which numbers you need to see. We’ll show you what a store built around your business could look like.