Case study · E-commerce (store now closed)

Resurgence Gear e-commerce website with product filters and a dealer locator

We built a WooCommerce store for a riding-gear brand: filters by size, style and certification, certification details on every product page, and a dealer locator. The store has since closed; this case study describes what we built.

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  • WordPress
  • WooCommerce
  • PHP
  • MySQL
Resurgence Gear e-commerce website

The challenge

The brief behind the Resurgence Gear e-commerce site

Resurgence Gear sells protective riding clothing online and through distributors. The Resurgence Gear e-commerce site had to present a range with many variants, and give buyers the certification and specification details they check before buying.

Those details couldn’t sit in a PDF. They had to be on each product page and usable as filters.

Because the brand also sells through distributors, the site had to serve direct shoppers and help buyers find a dealer.

Project goals

  • Certification and specs on product pages
  • Filters by size, style and certification
  • Help buyers find dealers
  • Work well on mobile
  • New product lines easy to add

What we built

A store built around how buyers compare protective gear, and how the brand reaches them through dealers.

Custom WooCommerce store

A WordPress and WooCommerce store built to present jeans, jackets and shirts with all their size and style variants.

Advanced product filtering

Buyers filter the range by size, style and certification to find the right product quickly.

Dealer locator

A locator that lists distributors, plus a sign-up route for new retailers.

Certification and tech sheets

Certification badges, product tech sheets and material details built into product pages.

Product page UX

Product pages that put specifications, certification and variants in a clear order.

UI/UX design

Mobile-first design

Layouts that work on phones and tablets, where many buyers browse.

How we delivered it

We started with how buyers compare products, then built the store around it.

  1. 1Brand and discovery

    Mapped the product range, its variants and the distributor network.

  2. 2UX and content structure

    Planned product pages around certification, specifications and variants.

  3. 3Store and locator build

    Built the WooCommerce store, product filters and dealer locator on WordPress.

  4. 4Ongoing updates

    Added new arrivals and refined content and checkout over time.

Results

What the store did

The store put certification badges, tech sheets and material details on every product page, and buyers could filter the range by size, style and certification.

The dealer locator listed distributors, and retailers had a route to sign up. Structured product data made specification updates easier as the range grew.

New product lines were added to the same catalogue while the store was running. The business has since closed the store.

Outcomes

  • Safety details on every product page
  • Dealer locator for distributors
  • Filters by size, style and certification
  • Mobile-friendly product browsing
  • Catalogue that took new lines

Technology

The stack behind the store

Resurgence Gear runs on WordPress and WooCommerce, customised with PHP and JavaScript for product filtering and the dealer locator, on a MySQL database.

We keep the catalogue, content and store up to date after launch. Planning an online store? Our web app development team can build it, and our SEO and marketing service helps customers find it.

Main technologies

  • WordPress and WooCommerce
  • PHP and MySQL
  • JavaScript
  • Mobile-first responsive design

Want a store like this?

Tell us about your products and where you sell them. We’ll show you what a store built around them could look like.

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