Resurgence Gear emerged from a deep-rooted need: riders were settling for motorcycle jeans and jackets that either lacked protection or sacrificed style. After a decade of R&D, a proprietary abrasion‑resistant lining. Their mission was clear: combine maximum safety (AA CE-rated) with everyday comfort and fashion-forward design.
When they partnered with Bit & Byte Lab, they needed:
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A compelling e‑commerce platform to showcase cutting-edge gear.
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A brand experience that spoke both to adventure-seekers and safety-focused riders.
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Smooth buying journeys and store locator tools for global distribution.